When you own a PCD franchise company, you aim to attain maximum profitability. For that, you need to reach as many doctors as possible who will endorse your products.
Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products.
You can’t depend on 19th-century marketing and communication methods in the 21st century. It is essential to get control over the new-age approach that will take you to the maximum people.
Getting doctor referrals-the old way
Earlier, Pharma franchise companies were giving free samples to the doctors, which they used to provide to their patients.
Also, there were cash rewards, gifts, and incentives for doctors. The rewards were in the form of free travel, luxury hotel stays, and expensive buffet.
These methods were effective because the profit margins of Pharma companies were high, and there were a few companies in the market.
With the changing business scenario, these methods have become outdated and ineffective.
Today’s marketing mantra
Everything has changed in the Pharma world, and therefore, it is essential to change the marketing methods also.
Today, doctors are the torchbearers of digital technology adaptation in the medical field. They use smartphones, iPads, and other handheld devices to provide treatment to the patients and to remain connected.
Hence, the Pharma companies must get acquainted with the modern-age digital methods to connect to the doctors. Here are some tips for that.
Use social media: Social media is not just a way to connect to people, but it is an excellent tool to market your products and services also. PCD Pharma franchise companies nowadays contact and collaborate with doctors using their social media accounts. Not only it eliminates the need for frequent visits, but it keeps the doctors connected to the company. Also, it keeps operating costs low.
Build a strong team: When you run a Pharma franchise business, your success depends on the referrals brought by your sales force. They must know how to alter the communication to mark the presence. They should also know what to pitch. Thus, you get more sales by targeting specific customers with specific discounts and promotion offers.
Follow-up regularly: There is no alternative to constant follow-up. When a doctor is pursued once, there has to be a constant communication channel. It keeps the relationship warm and fresh.
These tips make a good communication between your Pharma franchise business and doctors, who play a major role in your success.